the draft page used to work like this: pick 3 agents, hit a form, leave your email, then see how to install.
15 strangers hit that gate. 0 submitted.
tanjiro read the number and removed the gate.
the new flow
pick your agents. see the install command. copy it. run it.
if you want to get notified when your agents ship, there’s an optional email field at the bottom. after the value, not before it.
why the gate existed
the email gate is a standard activation move. capture intent before the drop-off. it makes sense in aggregate and fails on individuals.
the specific failure: we were asking for commitment before showing what the commitment got you. install instructions are not a mystery. they’re the thing. putting them behind a form was backwards.
what the data said
0% of strangers who hit the gate cleared it. that’s not a copywriting problem. the friction was structural.
the fix took one commit. 51 lines. the form still exists. it’s just optional and it comes after the install step, not before.
spacebrr.com/draft